Thursday, 9 May 2013

Why Abercrombie & Fitch should sit down and rethink their policies

Whilst randomly browsing around the internet, as you do, I came across this recent article about Abercrombie & Fitch. For those of you who don't know the store, it is an overpriced retailstore, which sells hoodies and polos for ridiculous prices, and employ pretty models to stand outside the door half-naked to lure in customers. That is alright, if it brings you business and fame, but the CEO of this amazing store recently said something that I thought was very ridiculous:

"We go after the attractive, all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong."
Ah, so Abercrombie and Fitch want their clothes to be worn only by beautiful people. Naturally, being plus size automatically means that you are an ugly ass bitch not worthy of buying their average clothes and logo'd t-shirts for an insane amount of money. Basically this is ordinary bullying.

And I get it, mister CEO. You only need one glance at his picture to see what is going on here:


An average looking man, probably bullied in his teenage years, who is desperate to belong to that cool group. A group is not cool until it is exclusive, and so ostracising the large majority of the earth's population is a great way to achieve this. It is quite sad that a man his age is desperate to look like the group of people he admires yet still manages to fail. Young, beautiful and sexy. If that does not apply to you, then get the fuck out.

I did some research about how they scout these models. It is a no-go to apply for a job via a letter. Nope, you have to go there in person to be judged by the store manager, unless you've been scouted on the streets. You have to have a sixpack if you are a male, and a size 6 if you're a female. It is not the little money these 'models' as they're called make that makes them so proud of being part of this company. It is just the fact that they are the 'chosen ones' that makes it all so prestigeous.

In a way, it is admirable that this company has survived despire the controversies such as degrading little girls to lust objects.

Obviously, I am not in favour of a company which is discriminating like this. They may believe they are the gang of cool kids, but I think it will only be a matter of time before they are the club of losers.

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